The Economy is Bad so Why Are Employees Clamoring for More Money?

For many companies business is down and costs are up.

As a manager you may be spending hours crunching the numbers to figure out where you can cut expenses and how much you can raise your prices without losing your customers. The last thing you are prepared for is employees to start demanding pay increases. Surely your employees realize times are tough and they should be grateful just to have a job, right? Careful, you may be in for a big surprise if you do not build salary increases into your planning scenarios.

There are some obvious reasons why your employees may be asking for more money. The same rising costs you contend with in your business are also hitting workers' pocketbooks. Rising fuel prices impact all aspects of workers' budgets, from daily commutes to increased food prices. You certainly didn't tell your employee to go buy that big SUV but now that gas prices have surpassed $4.00 a gallon you still need them to get to work and in order to do that they must fill the gas tank, particularly in areas without adequate public transportation or other viable alternatives.

The housing crisis may be just a statistic on the nightly news to some but in many American households it is a very personal financial emergency. The complexities of the current housing crisis will be analyzed and argued about for years to come. The issue from your employees' perspective is that wages have not kept pace with either home ownership costs or the rental market. According to June 2008 information published by the California Department of Housing and Community Development a worker earning minimum wage would need to work 120 hours per week to afford an average two bedroom unit at $1249 per month. The 2008 California Family Self-Sufficiency Standard estimates a single person in Santa Barbara County must earn a minimum of $13.86 per hour and in San Luis Obispo County a minimum of $11.52 per hour just to cover the most basic costs of living. In Los Angeles County the minimum is $12.51 per hour and in San Francisco it is $12.17 per hour.

Health care costs are also rising at an alarming rate both for employers faced with ever increasing costs to insure employees and employees who often must pick up a larger share and pay more out-of-pocket to maintain coverage. In a June 17, 2008 article the New York Times quoted Federal Reserve Chairman Ben Bernanke speaking before a Senate panel, “Improving the performance of our health care system is without a doubt one of the most important challenges our nation faces”.

There are also some less obvious but equally important reasons employers may find themselves facing more pressure to give wage increases to employees. Overall the demand for skilled workers remains strong. There are certainly downturns in some industries, most visibly construction and housing, however overall the unemployment rate remains relatively low in many regions. While the May unemployment data for California shows an average rate of 6.5% many areas still have very low unemployment rates. The unemployment rate for San Luis Obispo County in May was 5.2% and Santa Barbara County was 4.6%, both below the National rate of 5.5%. In San Francisco it was 4.9% with Los Angeles County coming in closest to the statewide average at 6.4%.

The labor pool is also changing rapidly. Baby boomers are set to retire in record numbers which will leave many industries scrambling to replace skilled workers. Estimates of the number of retirees and the associated brain drain from the economy vary widely. Most experts agree it will have a significant impact on the economy worldwide and for many industries a significant shortage of skilled workers is predicted. According to an April 2008 Sacramento Bee Article written by Daniel Weintraub,

"At times like this it can be tempting to conclude that California's economy is falling apart, that all the good jobs are gone and our young people will be forced to fight over a few low-paying positions in the service sector. But as bleak as things look today, and they may well get worse in the months ahead, the long term is likely to be very different. Within a few years, in fact, the big story in California might be a shortage of skilled workers, not a shortage of jobs for them to fill." Employers must maintain a long term perspective if they are to retain their most skilled employees who will be in ever increasing demand as the economy begins to recover. The Economic Research Institute notes that employers are expected to give increases for 2009 of around 4% but that rate may vary significantly depending on the industry and the demand for labor and skills within their industry.

Adding to labor market pressures, fewer workers are willing to relocate to new areas, particularly if they own a home they would need to sell in this uncertain real estate market. If you are in an industry that requires a skilled workforce you may face added wage pressures from headhunters calling on your employees with tempting offers. The Federal Reserve Beige Book for June 2008 acknowledged that wage pressures were limited in many sectors, "However, wage increases remained rapid for skilled workers in selected sectors, such as computer services." DICE Holdings specializes in technology and financial service sector recruiting and CEO Scot Melland had this to say about the results of a recent DICE survey, "The weakness in the employment market is not impacting compensation. In many categories this is still a tight labor market and companies realize they have to pay competitive wages and take into account the cost of living."

The experience of an economic downturn may be a new one for many workers who have never fully experienced a recession. Even average income working Americans have grown accustomed to a lifestyle that includes a lot of luxuries, both big and small. When everything from a fast food dinner to postponing the purchase of a new car begins to feel like deprivation employees will look to close the economic gap with higher salaries.

What does all of this mean for employers? First, be conscious of wage pressures so you understand what is happening in your industry. Don't just assume your employees will be willing to stay put without raises, especially if they have high demand skills. Make sure any financial planning you do takes realistic wage increases in account. If raises are not an option it may be time go get creative. Companies experiencing financial strain may need to try other ways to help employees face rising costs and maintain employee morale. Perhaps employees can work a 4 day schedule to reduce commuting expenses or telecommute. (see article by Reed Jorgenson on the legal issues involved with alternative workweek schedules)

There is no set formula for addressing wage issues but a little research and planning are the best way to be prepared to address the issue with employees.

Recession - Keeping Your Business & Your Employees Moving Forward

When you can't get through the evening news without hearing another commentator asking another expert if we are in a recession you can assume we are heading into, in the midst of, or on the way out of the dreaded abyss.

So what does it all mean for your business and your employees? Whether it is ultimately called a recession or something else, there are too many associated variables for anyone, expert or otherwise, to predict with certainty what will happen to you, your company and your employees. Take a deep breath, make a realistic assessment of your specific situation, develop a plan and keep moving. Fear and inertia are your worst enemies in challenging times. You don't control the nations' economy so leave the hand wringing to your competitors and focus on making the choices and changes necessary to ensure your company doesn't become a statistic.

This is the time to get an overall picture of your business and your industry. Know the current cash position of your business, sales trends in recent months as compared to prior years and the status of your economic universe, whether it is local, national or international. Getting a current picture is not the same thing as getting caught up in the paralysis of analysis. If you see red flags try to pinpoint the cause. Just because the buzz on the street is recession doesn't mean you should make excuses for a weak sales team or ignore an outdated marketing strategy.

Try to avoid the coffee shop blues. You know, where you sit around with your colleagues and complain about how bad things are out there. True or not, that time can be better spent on activities that support your business. Make a sales call, finish a proposal or visit a client.

Look for the opportunities because even in the worst of times there are success stories. The foreclosure market has spawned new marketing opportunities for those who took immediate action when they recognized the boom market was taking a turn in the other direction. A recent news story showed one entrepreneurial real estate agent who takes real estate investors on tours of foreclosures in a tour bus.

Negotiate everything. If you are in the market to buy a product or service this may be the best time to make your available resources go a little farther.

Evaluate your pricing strategy and your target market. Recessions don't last forever but if you make poor cost cutting or pricing decisions under pressure you may find yourself facing unintended consequences long after the economy picks up again. As things shift in the economy plan to make adjustments but maintain a long-term perspective too.

Keep marketing at the forefront. Business graveyards are littered with companies that took a short sighted view and pulled back on marketing to save money only to become a distant memory in the minds and wallets of their customer base. Rethink your marketing strategy, find ways to make every marketing dollar do more, but never abandon marketing in hopes that you will get back to it when things improve.

Spend your time on what matters most and what makes your business tick. This isn’t the time to start doing the filing yourself to save money if your strength lies in making sales. You will be costing yourself far more than you will save.

Employees are also a critical consideration when the economy is shaky. If business is affected then the economy is hitting individuals hard too. Just when you need your team at peak efficiency you may find yourself addressing issues with distracted or distraught employees. There are a number of proactive things you can do that may minimize the impact and keep things on target.

If your business is under financial stress be sure to keep your employees in the loop. Nothing will start people heading for the door faster than a sense of secrecy and fear. You may think you are hiding it well but employees know when things are off kilter. If the situation is challenging then engage your leadership team and other employees in the process. You might be amazed at the ideas that emerge when employees know you view them as keys to the success of the business. Make sure employees know the leadership team is looking forward and solutions oriented.

Be sensitive to employee financial challenges. Take a look at creative ways to provide support. Maybe you can offer an employee who has a long commute the option of telecommuting for one or more days a week. Be aware that younger employees have probably never experienced a real economic downturn before and may be anxious about the unknown.

If you have decided it is strategically necessary to downsize then take steps to streamline your operation. Fewer employees mean more opportunity for burnout among those who remain. Sometimes organizations cling to antiquated processes out of habit or simple inertia. Fewer people available to carry the load can create the opportunity to introduce more efficient methods. That can mean a leaner and more responsive organization.

Downsizing can also create an opportunity for businesses in need of additional talent. When other companies are forced to layoff talent you may find yourself in a position to reap the benefit.

Prepare your managers to expect employee stress to spill into the workplace. Be sure they understand the difference between being supportive and being overly involved. Offer them training on coaching employees who are facing stress.

If you know one of your team is facing a critical financial situation and you have an Employee Assistance Program be sure to steer the employee there for professional assistance. It can help take the pressure off of both of you to put some of the stress in professional hands.


Keep customer service a core value. When marketing dollars get tight your best source of referrals should be the happy customers you already have. Keep in touch and let them know you appreciate their loyalty.

Stay in touch with the business community. If you belong to business organizations stay active. It may be tempting to pull back when you are dealing with the challenges of a changing business climate but community and business associations can be an excellent source of support and referrals.

Finally, take the difficulties you encounter in an economic downturn as long-term lessons. It can be an opportunity to build your confidence in your ability to lead your company when you have successfully navigated through rough waters. A recession can be a great lesson in adapting to unexpected challenges and doing more than you thought possible with fewer resources than you thought you had to have. Who knows, looking back on it someday you may see it as the secret to your success.